It’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access…
Every copywriter's nightmare. We write a beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..." In…
Wooing customers is a little bit like dating. No, you can't present the engagement ring on your first date! There's a two-way relationship that grows one step at a time…
When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still…
